On February 21st 2017, MIT Technology Review—10 Breakthrough Technologies conference was held in Beijing. Jason Pontin, the editor in chief of MIT Technology Review, previewed some of the release of the magazines annual 10 breakthrough technologies issue. Apparently, cognitive technology will be the major theme in the near future. 2016 was huge for advancements in artificial intelligence and...

Social media platforms, particularly Facebook and Instagram, can be very powerful advertising vehicles if you understand how to use them strategically. To learn these best practices, businesses can now turn to Facebook themselves thanks to Facebook Blueprint. Facebook Blueprint is an online education program developed by Facebook professionals to teach advertisers how to effectively utilize...

There’s been countless rallies across the country since even before Donald Trump took the presidency. Many demonstrations are purely anti-Trump in general, but others are more narrowly focused on things like woman’s rights, civil liberties, gender equality, or healthcare, just to name a few.

No matter who would have won the presidential election on November 8th last year, many people...

A robotic barista is in the works of being added to Café X in the Metreon in San Francisco. Comprised of a robotic arm that serves the coffee and two fully automatic coffee machines, it will be the first machine of its kind in the United States. According to an article in PC World, it can make up to one to four drinks per minute depending on the complexity of the drink order (PC World). There...

With the plethora of digital marketing opportunities available nowadays, it can be hard to know where to focus your brand’s budget to get the most engagement and return on investment. Here are 3 strategies that work….

1. Content Marketing is a way for brands to create and share material online to generate interest in the brand’s products or services, without promoting their brand so...

Last Thursday, I attended a workshop held by Facebook about content strategy. I didn’t know there was a group of people working on every single wording in content as their job. I usually took the wording on digital social media as granted, thinking that people just intuitively come up with the wording. In fact, every single word choice is deliberately designed at Facebook, such as “What’s on...

On Saturday, February 12th 2017, the Microsoft founder Bill Gates joined WeChat and made his first post—a brief 30-second video in which he welcomed Chinese Internet users to his account. The post has received over 80,000 views and 6000 likes so far.

Dating back to the history of Chinese social media, the progresses and developments are tremendous—online chatting forum was not...

When I was surfing on the Internet, I accidentally clicked on a link to a video. The name of the video is “Strangeness Does Not Exist”. This short video is actually an advertisement for the digital social medium app named “Momo”. The video tells stories about several people of different ages, genders and hobbies. But they all have something in common- they are lonely. For example, one of them...