Full disclosure…the last gaming system I played on was Super Nintendo. I had an Atari, Nintendo and Super Nintendo and Street Fighter was my jam. I did dabble with the Wii and PlayStation but never got into that virtual gaming look and feel. I like to see Mario gown down a pipe and grab some coins in a two-dimensional world. Then I grew up and never picked a controller again…until I had kids...
Influencer marketing has become an increasingly important online marketing tool. It allows brands a vehicle to promote their product less overtly and offers a validated endorsement from those who are considered tastemakers and influential among their network. Here’s why this marketing tool is so effective:
Online Acquisition: marketers have found influencer marketing to be the fastest...
Partnering with consumers to create buzz and enhance promotional campaigns is not necessarily a new marketing strategy. However, some brands are more effective at it than others. As long as the content is being created by unpaid contributors, or passionate users, then it is considered user-generated content. This content can take the form of pictures, videos, tweets, blogs, reviews or the like...
Yes, I totally took that from Star Wars, and no, I couldn’t think of something better. I honestly thought I could create something better, and Sony honestly thought they wouldn’t lose 920 million dollars last quarter. However, there is still time for both of us to turn it around.
This article is going to focus on the Sony Picture branch specifically, and if that doesn’t excite you then...
“Are you going to the rally?" This was the email/text/Facebook message I received from a plethora of sources. This was a rally to support Immigration Rights instead of hosting an Oscar party, by the United Talent Agency in West LA. Seeing that California Lt. Gov. Gavin Newsom, Jodie...
Digital moves at a hyperactive pace. With trends coming and going constantly and saturating the way users interact on the internet, the only way to keep up seems to be by focusing heavily on buzzwords and general trends. But buzzwords are dubbed as such because they have lost their clear meaning and now require more cautious usage. In 2017, you should know the background of the following three...
Last Tuesday, as a class, we went to Tumblr’s office in Playa Vista. It was an exciting experience to get to know the eco-system of Tumblr’s user base.
Tumblr is an easy platform for users to create content. It is also famous for being an outlet for GIFs. Tumblr is more like a creative community compared with other social platforms. According to Ben, the brand strategist at Tumblr,...
There are brands and then there are household names. Whether you “keep up” or not, Kanye West, married to queen of personal branding Kim Kardashian , has reached new heights in widespread brand recognition and fandom outside of racey public stints and award-winning music with his proprietary designer clothing line and...