Bruce Lee in Enter the Dragon claims to have mastered the art of “fighting without fighting.” Marketers are always looking for a similar concept. The art of marketing a product or service without having to appear like a marketing campaign. A campaign that is low cost, with high engagement, and leads to consistent conversion. George Silverman gives a method for creating this type of campaign in...

"Convergence Culture" is a book on how media distribution and consumption is changing written by Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education at USC Annenberg School for Communication and Journalism. I found it to be an interesting read with a unique take on how the shifts in media consumption and...

Social media is the equivalent of the marketplace of ideas on steroids. Billions of individuals provided multiple mediums of self-expression through channels. While humans do not always have filters, we expect social and legal conventions to correspond to the interactions that occur through these channels. This is the issue of “content moderation.” The elimination of certain words, topics, and...

Instagram is a great way to promote your brand and build and audience. With 500 million users currently on the social media platform, how do you set yourself apart? The answer lies within your photos! An Instagram with great photos can not only drive sales and bring in new business –it can go viral. Here are five ways to take a better Instagram photo and stand out from the crowd!

Adobe Spark, the latest addition to the Adobe Suite, is a free, easy-to-use web application that provides tools and assets to create stand out visual stories in minutes. Spark provides professional quality online storytelling tools that even a design novice can handle. There are three storytelling content options: social posts, mini-web pages, and narrated videos. All three content options...

For this week’s Digital Social Media Today blog, I will introduce a book—" Mobile Communication and Society: A Global Perspective." The lead author of this book is Manuel Castells, who is professor of Communication and the Wallis Annenberg Chair in Communication Technology and Society at the USC Annenberg School...

Getting four kids to bed should be an Olympic event but for some reason the IOC has failed to see the skills, dedication and determination needed to pull off such a feat. They ignore the challenges, the hurdles and maneuvering and my favorite, the negotiations. Every night, my kids, ages 10, 7, 5 and just under 2, seem to always have excuse as to why they are not sleepy…and the games begin....

In the book “Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!" Paul Gillin defines social media as a set of tools which can be used as catalysts to accomplish business goals. Gillin is a technology journalist with...