Last week, USC Annenberg Professor Paolo Sigismondi attended and participated in the Digital Hollywood spring conference in Marina Del Ray.

Sigismondi participated in two think tanks at the four-day conference: “Hollywood Advertising: Brands, Agencies, Networks, Platforms" and "2nd Screen Smart Television Hollywood Alliance: Smart TVs, Tablets, Smartphones, PCs.”

He also moderated a panel on video innovation, discussing everything from social video, personalized video and real-time video to communication and commerce.

For more than 20 years, Digital Hollywood has been one of the leading conferences held in the film, television, music, home video, cable, telecommunications and computer industries.