Communication professor Paolo Sigismondi

Please join students and faculty as USC Annenberg kicks off the weekly Research Seminar Series with a presentation by communication professor Paolo Sigismondi today at noon. This research seminar is also sponsored by USC Annenberg’s Media, Economics & Entrepreneurship M{2e} initiative. His topic: “Interdisciplinary Approaches in the Analysis of the Evolutions of the Global Mediascape: The Digital Glocalization of Entertainment.” His presentation will be based on his upcoming book, The Digital Glocalization of Entertainment. From Dr. Sigismondi: “The book explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work illustrates that the paradigms are shifting, introducing the digital ‘glocalization’ of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features, taking advantage of available features provided by digital technology.” Lunch will be served.