In June USC Annenberg hosted a 10-day program aimed at informing participants about the most recent advancements in communication and teaching them proven techniques in reform implementation, specifically in developing countries. The program was designed and led by World Bank Group's External and Corporate Relations (ECR), Operational Communications unit, the World Bank’s Leadership, Learning, and Innovation Group (LLI), the Annenberg School for Communication at the University of Pennsylvania, and USC Annenberg.