On March 9, 2016, Edelman President & CEO Richard Edelman visited USC Annenberg to speak to a select group of undergraduate students about the firm's latest Trust Barometer, and more.

Edelman discussed the results of the 2016 Edelman Trust Barometer, noting that business received the largest increase in trust over last year’s survey. He also fielded questions from School of Journalism Director Willow Bay and students, expressing the belief that CEOs must be more proactive in supporting important causes. Afterward, professor Burghardt Tenderich interviewed Mr. Edelman at the Julie Chen/Leslie Moonves and CBS Media Center, where he offered advice for graduating students heading into the public relations and marketing fields.