Learning Objectives

Upon completion of the MA in Public Relations and Advertising, graduates will be able to:

• Utilize strategic and critical thinking principles, quantitative and qualitative analyses and ethical reasoning models to conceptualize effective advocacy communication campaigns along paid, earned, shared and owned media
• Function as brand storytellers by building spreadable multi-platform content, ranging from written and graphically designed documents, to audio, video, websites, apps and other emerging media technologies
• Demonstrate leadership and prioritize core principles of ethics, inclusion, equity and fairness in all aspects of their work

Read the USC School of Journalism's Assessment of Learning Outcomes.