The summer before I started the master’s program at Annenberg, my father, CEO of a tech startup, asked me, “Are you aware that technology will soon replace PR and marketing workers like yourself and other interns?”
I replied, “You mean those customer service robots that are not so helpful will replace my job? There’s so much strategic thinking behind PR and marketing that I’m not...
As a baby boomer, I believe we have a responsibility to set an example for the generations who follow us. However, none of us can do this alone. The past few years have been tumultuous times for our country and the divisiveness that we see in the halls of government is focused more on being heard and less on finding solutions.
The rhetoric of divisiveness is also present on college...
After Queen Elizabeth welcomed a bi-racial American woman into the Royal Family in May 2018, the crowds that gathered along the English roadsides to get a glimpse of the newlyweds — along with the reported 2 billion worldwide TV viewers — were witnessing a global phenomenon: Multi-cultural relationships are reshaping Western culture.
Buying power
Social and cultural acceptance...
America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration, but ask them what they think the business of corporate communications should be and the answer is overwhelming: business .
According to a new survey conducted by the USC Annenberg Center for Public Relations in conjunction with Chief...
In 2010, in a case known as Citizens United, the Supreme Court held that corporations should be afforded the same First Amendment freedoms of speech rights as people. The main outcome was that corporations were allowed to behave like private citizens, contributing unlimited money to the political campaigns of their choosing.
Eight years later, Nike released on Twitter and other owned...
A frequently shared video from Davos 2018 showed Alibaba founder Jack Ma warning audiences to change the way they teach, otherwise 30 years from now we will all be in trouble. “Everything we teach should be different from machines,” he warned. The earliest audience for Jack Ma’s prophetic statement looks to be the communications industry, as this summer Alibaba announced its AI copywriter — a...
I remember when “me too” was just an answer to an unremarkable question.
I might ask a colleague “Are you a fan of wine or beer?”
“Beer,” he might reply. “Yeah, me too.”
Then in late 2017, those two words — me too — changed everything. #MeToo became the cultural movement that linked just about every woman in the world together as a target of sexism or sexual harassment...
It’s become somewhat cliché to talk “brand,” but the fact is that getting it right means combining a lot of science and a good bit of art. As a leading global internet and consumer brand, eBay is on a multi-year journey to modernize our brand across our stakeholders. Along the way, we’ve gained some insights that have informed and shaped our approach.
A starting point for us has been...