Caleb Ward, a media industry professional, gained visibility in Spring 2023 for his production of two mock trailers — one of Star Wars, one of Lord of the Rings — which mimicked the recognizable style of Wes Anderson (“The Grand Budapest Hotel”, “Asteroid City”) using the generative visual AI program, Midjourney.
As a Polygram critic noted of Anderson, “Most cinephiles immediately...
November 30, 2022, will be remembered as the date of “first contact” for many of us in the field of communication. That was the day ChatGPT launched and as many of us played with the service, I suspect we had similar reactions. What have we encountered here? A species of sorts that can communicate and produce words with alarming speed and alacrity. Isn’t that our profession we asked each other...
As a CTO, it will surprise exactly no one that I’m all-in on the power of artificial intelligence to transform the communications profession (and society, for that matter). In fact, I’ve become known around H+K and with our clients for repeating the phrase, “AI won’t take your job, but someone who knows how to use AI might.” And the environment is only getting more complex as AI gets better,...
AI critics argue that computers can never be as creative as human beings. Even at its smartest, AI is a predictive instrument that rearranges the information it receives. Surely, if AI can come up with an idea for a viral new product or an engaging marketing campaign then a human would be able to come up with it as well.
However, Karl Ulrich and Christian...
Much like the pairing of cybersecurity and technology, the integration of artificial intelligence (AI) into marketing and communications has been revolutionary. As a powerful and evolving tool, AI holds unprecedented potential to advance our profession — from enhancing the ability to connect with target audiences and uncover data insights, to fast-tracking the creation of persuasive messaging...
We stand at the nexus of an information glut and an action deficit — particularly when it comes to defining the crisis of our time: climate change. Despite an excessive amount of data, a disconnect persists. According to the Yale Program on Climate Change Communication, 72% of Americans claim climate change stokes their anxieties, yet only 33% actually bring it up in conversations, even with...
