Lil Nas X: Changing how music is marketed
Lil Nas X has proven that he’s much more than a one-hit wonder. The 22-year-old artist has propelled himself into virality time and time again, not only through strong songwriting and production, but also by using a communication style that is distinctly meme-driven and keyed into the way that popular music moves on the internet. In my work for music organizations and my doctoral research at...