A June 8 SmartPlanet article featured a collaboration between the Annenberg Innovation Lab and French telecom giant Orange in which they will explore new transmedia projects.
Transmedia storytelling, which professor Henry Jenkins wrote about in his latest book titled Convergence Culture: Where Old and New Media Collide, "represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience," according to Jenkins' blog.
In July, Sorbonne University researchers will build upon Jenkins' work at an international colloquium called Crossroads in Cultural Studies.
"While Jenkins is building bridges in France, Orange continues with its partnership begun in February," the article stated. "The company is hoping to benefit from the partnership with USC by developing a new ecosystem of media and entertainment, according to head of gaming and transmedia at Orange, Jean-François Rodriguez. Research at USC will help towards launching a new flagship transmedia project slated for 2012 that Orange has not yet divulged."
