Public relations professor Craig Carroll has received a $20,000 grant from the Foundation for Public Affairs, an affiliate of the Public Affairs Council in Washington, D.C. Carroll will analyze how the reputations of major corporations are shaped by the ways in which they are portrayed in the news media. The project will measure the amount of attention paid to corporate reputation issues versus public affairs issues. USC Annenberg students will serve as research assistants for the project, which runs from June 1, 2005 through April 1, 2006.
Foundation for Public Affairs
Carroll's faculty home page