For more than 25 years, whenever I was asked why I became a broadcast journalist I’d jokingly answer: “Because I can’t do anything else."

Fred Cook, the CEO of Golin, one of the world’s largest public relations agencies, has been named the Director of the Strategic Communication and Public Relations Center. Cook will also become a professor in PR Studies, focusing on innovation and leadership.

Whether you’re already CEO of your own company or only have the glimmer of an idea, (or if you simply want to add some entrepreneurial skills to your portolio), Blackstone LaunchPad USC can help you turn it into a reality. For free.

Every summer, USC Annenberg's journalism graduate students participate in a Summer Immersion course.

In a warm, carnival-like atmosphere with candy, games, and colored ice, the annual Taste of Annenberg event welcomed new students with a smorgasbord of free food and opportunities to get involved in clubs and activities.

Now that school is back in session, the halls and classrooms of USC Annenberg are abuzz with students and faculty, and among them are several new faces.

This fall, the School of Communication welcomes professors William Blum and Helen Choi .

USC Annenberg Professor William Blum Courtesy of William Blum Blum...

After earning her degree later this year, Karla Martinez hopes to motivate others to fulfill their potential.

In a series of columns, alums of USC Annenberg share stories of their time at the school, discuss their career, and offer advice to students.