Brabham on reshaping McDonald's corporate PR
Professor Daren C. Brabham spoke with NPR's Marketplace on the need for McDonald's to revamp their internal corporate communication structure.
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Professor Daren C. Brabham spoke with NPR's Marketplace on the need for McDonald's to revamp their internal corporate communication structure.
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Alexandra Barker (M.A. Specialized Journalism) wrote a piece for Marketplace on how one disease is changing the way global restaurant chains serve shrimp. "Prices have soared to a 12-year high since a deadly illness called Early Mortality Syndrome (EMS) swept through shrimp farms in Thailand," Barker wrote. The likes of Red Lobster, Sizzler and independent eateries have all cut back on popular...
USC Annenberg recently published the Winter 2013 edition of its biannual USC Annenberg Agenda. With a fresh, contemporary format, "Digital Media Leadership: Ideas From The USC Annenberg School For Communication and Journalism" features original content from faculty and alumni who are shaping the futures of the communication, journalism,...
The Annenberg Institute of Sports, Media & Society has launched an oral history research project, “The African-American Experience of Major League Baseball.”
Grant-funded research on the role of narrative and connectivity in health-related decisions
*This article originally appeared in the Winter 2013 edition of the "USC Annenberg Agenda" magazine, which is available online . *
Callie Schweitzer (B.A. Print Journalism `11), former Editor-in-Chief of Neon Tommy , is Director of Digital Innovation at TIME. The...
The Ernest Bormann Research Award, which recognizes the authors or editors of an outstanding scholarly book focusing on group communication, was presented to Professor Andrea Hollingshead.
USC Annenberg faculty integrate Adobe Creative Cloud into classrooms