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From every angle the nearly $3-trillion sports industry is booming in unprecedented ways. Meeting this moment with innovation and leadership, the USC Annenberg School for Communication and Journalism and USC Marshall School of Business are...
This fall, USC Annenberg and USC Marshall unite to offer JOUR 499: Power, Players and Platforms in Global Sports.
Sports is undergoing rapid transformation and disruption that is generating unprecedented opportunities for entrepreneurs and investors, teams and leagues, and athletes and influencers.
Meeting this historic moment with innovation and academic...
The 2024 U.S. presidential, congressional and statewide elections are taking place amidst the backdrop of tremendous societal, cultural and technological transformation. Perhaps more than any other enterprise, political campaigns today navigate the complex challenges of communicating with a wide range of audiences. Citizens have so many more ways to learn about the issues and...
This summer, LAist is sharing stories of resilience, triumph and innovation in the face of marginalization — all produced by USC Annenberg graduate students.
Expanding a partnership that began last year, Sandy Tolan and Megan Donis’ “This California Life: Storytelling for Radio and Podcasting” course allows students to produce professional-quality longform audio...
For companies hoping to successfully market their brands — whether they’re just entering the marketplace or already a household name — research is crucial to anticipating emerging trends, understanding the “what” behind the forces that shape culture and conversation, and learning from the minds behind the “why.”
Many of those minds are Gen Z, who make up 40% of global consumers. So,...