It was natural for Kiley McKay to sign up for the unique opportunity to work for the Los Angeles Sports & Entertainment Commission (LASEC) in their newly created social media command center. With a...
Coming into his senior year on the USC football team, linebacker Devon Kennard was ready to set himself up for a career in the National Football League. Then, while lifting weights, he tore a pectoral muscle, a season-ending injury.
“It was devastating,” he recalled. “A...
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At USC Annenberg , we are teaching, training and inspiring students to fill a talent pipeline of communication and media professionals — a job category that is projected to...
From the time he was 12 years old, Donald Suxho knew he was not only going to play volleyball, but he was going to be one of the greatest players in the world — a big dream for a young man growing up in communist Albania in the 1980s and ’90s. Suxho recalls standing in line for bread and cheese in his poverty-stricken hometown of Korçë as a child. “If you didn’t get your food by 7 a.m., you...
From performance to business and scholarship, the love of music shapes lives and livelihoods.
When Jeremy Hecht was 17, he wrote a song hoping to save another teen’s life. Hecht had already been dabbling in posting his own music videos on YouTube and built a decent following. So, when a classmate shared a video link of a youth who was planning to take his own life, Hecht knew he had...
When then-USC senior Natalie Fung went on a trip with her friends to Las Vegas in Fall of 2013 to commemorate their last year of college, she had the next few months of her life all planned out. Slated to graduate early with a public relations degree, she had lined up a paid PR internship at Nickelodeon....
After 27 years in the TV news game, Mike Huckman was looking for a change. He followed the advice of longtime friends who worked in public relations, and switched paths to corporate communications, specifically the health sciences sector.
Huckman joined his first agency, MSL Global, in 2010. With the fresh territory came fresh challenges. Difficulties acclimating...