David Westphal, editor-in-chief of USC Annenberg's CHCF Center for Health Reporting, spoke with USA Today concerning the role of advertising in the transition of print-based journalism to online media.

“I think many [newspapers] are hoping the period that printed newspapers continue to draw advertising and a crowd will last long enough for them to make a successful transition to a world that’s more dominated by digital readers and digital profits,” he said.

Westphal commented that profits from online advertising are not yet great enough for news organizations to go exclusively digital, and because of this print newspapers are "likely to last for a good many years."

"The digital world is still a young world and no doubt there will be other approaches and strategies that may prove more successful than just putting banner ads," he said.

Read the full article here.