Kaplan in USA Today: voters care about values
July 13, 2004
Updated November 18, 2016 5:38 p.m.
USC Annenberg associate dean Martin Kaplan tells USA Today in a front-page article that talk of values resonates with moderate and independent voters during a presidential election. Voters want to know if candidates "care about somebody like me," Kaplan says in the July 9 story. ALSO: Kaplan weighs in on Michael Moore's new documentary Fahrenheit 9/11 during a July 6 interview on CNN Daybreak. "There have always been documentary makers and they've always had an impact on social issues. But those have been localized social issues rather than attempts to mobilize a nation around a political position."
USA Today article
Read the CNN transcript
