LA Weekly’s Howard Cole profiled USC Annenberg Graduate Josh Tucker (’11), who is now working as the social media coordinator for the Los Angeles Dodgers. Tucker has gathered a following of more than 250,000 on the Dodger’s twitter account and has received national attention for some of his tweets.

“I get made fun of within the organization for having gone to college to learn to tweet 140 characters and take photos, but the reality is that the majority of my job is overall strategy -- from developing contests, promotions and giveaways to supporting our marketing initiatives,” said Tucker.

His knowledge of public relations for sports can be attributed to a class he took while at USC Annenberg. The course was taught by Jeff Moeller, of Los Angeles Kings PR, and Josh Rawitch, the former VP of communications for the Dodgers.

Rawitch helped Tucker get his “foot in [the] Dodgers’ door.”

“Every professional team can do play-by-play and post 'exclusive' photos, but my goal is to identify and speak with our fans, not to them,” said Tucker. “The truth: I'm a digital cheerleader.”

Media Bistro also featured Cole’s profile of Tucker.