Rich Guest is an award-winning creative marketer with deep expertise in digital media and marketing technology.

Guest is currently the co-founder of the consulting firm Perennial Gale, which collaborates with ambitious leaders in the CPG, entertainment, QSR, and technology industries to maximize the performance (and value) of their marketing organization.

Guest previously served as senior vice president of brand and digital marketing at IMAX where he was tasked with leading brand strategy, direct-to-consumer eCommerce, research, paid media, social media, digital products, and eCRM. While at IMAX, the brand re-designed its approach to organic social media with a focus on fandom, editorial quality, and brand storytelling, resulting in 500,000+ incremental followers across key handles.

Earlier, Guest served as vice president and head of marketing communications for Burger King North America, where he oversaw all advertising, merchandising, design, organic social media, and paid media activities, inclusive of a $300MM budget. During his tenure, the business executed a significant transformation, shifting 30+% of its paid media from linear television to digital channels to reflect this more modern approach to communications.

Guest spent nearly 20 years with the iconic advertising agency DDB and its subsidiary Tribal Worldwide, holding numerous roles with responsibility for significant P&L centers, including global chief digital officer for DDB.

Regardless of where Guest has worked, over the past 8 years, the teams he’s led have consistently produced some of the world’s most awarded, non-traditional advertising campaigns, winning 45+ prizes at the Cannes Lions Festival of Creativity.

Notable campaigns have included Burger King’s “Confusing Times”, Skittles’ “Exclusive the Rainbow” (the most awarded advertising of 2018), and Skittles’ “Broadway the Rainbow” (ranked as 6th best in the 2019 WARC Creative 100).

In addition to advertising, he loves old vinyl, hardcover novels, Star Wars, funky tattoos, and the Detroit Lions.