Photo of Joseph Itaya

Joseph
Itaya

Associate Professor of Professional Practice of Communication
Director of the Digital Media Management (Online) (MS) program
Joseph Itaya is an award-winning multimedia director, educator, and entrepreneur, specializing in helping individuals and organizations discover and activate their purpose.
Academic Program Affiliation: 
Photo of Joseph Itaya
Joseph Itaya is an award-winning multimedia director, educator, and entrepreneur, specializing in helping individuals and organizations discover and activate their purpose.
Expertise: 
Arts and Culture, Business, Digital Media, Diversity and Inclusion, Entertainment, Entrepreneurship, Leadership, Technology and Innovation
Research and Practice Areas: 

Joseph
Itaya

Associate Professor of Professional Practice of Communication
Director of the Digital Media Management (Online) (MS) program
Academic Program Affiliation: 

Tabs

Joseph Itaya is an award-winning film director, digital content creator, technology innovator, educator, and entrepreneur. Itaya specializes in the fusion of storytelling and business, synthesizing brand identity and strategy into compelling multi-media content.

For 20+ years, Itaya has produced/directed multitiered digital campaigns for global brands such as Sony, CBS, NBCUniversal, Fox, Walmart, Mattel, Coca-Cola, to name a few. Itaya founded Legacy Films in 2007, producing documentary films for notable clients in the fields of politics, real estate, finance, sports, and entrepreneurship. Legacy Films’ charitable arm has helped raise millions of dollars for organizations that include CHLA, The Annenberg Foundation, UNHCR, V Foundation, Teen Cancer America, World of Children, and many others. An award-winning feature filmmaker, his films have been distributed to theatrical and television audiences around the world.

A pioneer of the live-action of 360VR industry, Itaya is the founder of EVRLAND, bringing travel/wellness/education VR experiences to sick and disadvantaged children. He has filmed VR experiences across the globe, deploying them to children’s hospitals and educational partners across the country.

Joseph Itaya is an avid musician, with a BA in composition/piano from the University of Washington, and an MFA in film production from the University of Southern California.

Courses

DMM 500: Principles and Theories of Digital Media Management
DMM 550: Digital Media Innovation and Entrepreneurship
DMM 555: Digital Media Management Capstone