USC Annenberg collaborated with ElevatePro to host Chinese youth on campus for a program in social entrepreneurship. Over two weeks, students engaged in lessons and projects focusing on cutting-edge entrepreneurial marketing, developing new businesses based on social entrepreneurship principles with comprehensive marketing plans. The program helped students develop skills in situational analysis, consumer research; brand positioning;  campaign launch, management and evaluation; and strategic creative and media strategies. The course culminated in students presenting their work, showcasing their extensive efforts and improving public speaking skills. Students improved their critical thinking, analytical abilities, as well as business strategy and communication skills, allowing them to be future leaders in business communication and social entrepreneurship. Beyond intensive work in class, students interacted with local youths, immersed themselves in a vibrant college environment, and explored significant educational, cultural, and historical sites in Los Angeles.

ElevatePro, founded 2014 and headquartered in Los Angeles, provides international students world-class academic experiences, equipping them with skills and knowledge to thrive in an increasingly interconnected world. This visit is part of ElevatePro's Global Study Tour program, a flagship offering, bringing students to leading U.S. universities.

• Jeffrey Hirsch, adjunct instructor, USC Annenberg
• Ben Lee, clinical professor, USC Annenberg