Photo by: PhotoMIX Company/Pexels
How COVID-19 has changed retail brands’ communication and marketing strategy for the holiday season
Wednesday, September 30, 2020
3 p.m. – 4 p.m. PT
Online
This panel focuses on how retail brands’ communications and marketing for the upcoming holidays has changed because of COVID-19. Moderated and hosted by Pollack Group representatives and Adjunct Professors Jackie Liu and Stefan Pollack.
Panelists:
- Corianda Dimes, associate strategy director, social strategy lead at TBWA\Chiat\Day,
- Jordyn Holman, retail reporter, Bloomberg News
- Brian O’Connor, vice president, communications, Princess Cruises
- Ron Thurston, vice president of stores, INTERMIX