Join Gary Grates of W2O Group for a behind the scenes conversation with Javier Boix of AbbVie. Capturing your efficacy, purpose and strategy into a story or narrative is essential for organizations of any size and shape to engage customers, employees, shareholders and other stakeholders in the business long-term.  Learn how one global company incorporated storytelling throughout its communications and marketing efforts to build new and different relationships via specific insights and knowledge about stakeholders.