Consumers today increasingly expect brands to take a stand on important issues. Join USC Annenberg Dean Willow Bay for a conversation with WE Communications Global CEO and Founder Melissa Waggener Zorkin to explore how purpose-led communications can act as a catalyst for industry and even societal change. Zorkin will share examples from her industry-leading work advising clients.

The Annenberg Intelligence series connects students with organizational leaders, who share their industry insights and career advice amid the COVID-19 pandemic.