Want to boost your website’s visibility? Learn the creative and strategic factors behind search engine optimization (SEO), including backlinks, keywords, content strategy, and even the practices that could get you in hot water — or at least booted off of Google search results. USC Annenberg Lecturer of Communication and Entrepreneurial Communication Expert In Residence Freddy Tran Nager is a marketing strategist who runs the consultancy Atomic Tango LLC, which has served major brands (Lexus, Barnes & Noble), tech startups, universities, and high-profile individuals (experts and influencers).