World Cup ads boost global unity
The 2018 FIFA World Cup Russia is in its last weeks of gameplay, and the U.S. public is already seeing a trend in large corporations using the global sporting event to promote unity and acceptance.
During the 2014 FIFA World Cup Brazil, many major U.S. advertisers such as Nike, Adidas and ESPN aired ads focusing on the competition and adrenaline of the sport. In contrast, this year, U....