Name: Rebecca Johnson

Year: Fifth, ABD

Hometown: New York, New York

Undergraduate Institution: University of Southern California

Research Areas: Popular music studies, cultural studies, media industries studies

Dissertation Topic: Brand musical cultures and the patronage of independent music by consumer and retail brands

Extracurricular Involvement: Popular Music Project at the Norman Lear Center

Twitter: @beccaleejohnson

Favorite thing about USC Annenberg: The encouragement for interdisciplinary coursework and research.