Goldfish swimming around in their bowls.
They have no conception of the water. It’s just there. But when do they notice it? When all of the sudden it is not there! Or when it has gone bad.
Communication as the basis of corporate and organizational culture
Communication is like water for the goldfish. For corporations to small business, from government to nonprofits, from education to the arts, it is the very basis of organizational life, but we notice it only when it is not there. Or when it has gone bad--sometimes very, very bad.
In the USC Annenberg Masters of Communication Management we look at that organizational water to understand it, keep it moving, and keep it clear. Whether it is exceptional marketing communication or new digital entertainment content creation or non-profit advocacy or strategic corporate communication, we know that good communication is the fluid that keeps things moving achieving the desired results.
Now, our graduates and students share their stories with you
This is our blog. A place where graduates will share their stories of how they are keeping those communications lanes humming. Where our students will tell you about their projects, their learnings, their ideas and their hopes for the future. Where our faculty will give you their insights and the results of their research. Where you will tell us your thoughts and reactions. Where together, we will learn.
Join the most relevant and dynamic Communication conversation.
That poor goldfish doesn’t know the water is going bad until it has run out of oxygen or finds itself flopping about on the floor. Too many organizations face the same fate. The difference is that goldfish has no ability to control its fate. Organizations and people, on the other hand, can—just often don’t. Our blog will help you avoid the fate of that goldfish.
Come back soon and join the conversation. Come back weekly. Engage. Contribute to the conversation. Share. Post it for all your Communication colleagues to participate. Join what will become one of the most dynamic and relevant conversations in the Communication world.
